The effects of globalization are blurring of frontiers, increased mobility of the population, capital, deployment of competition at all levels of the world economic system. Simultaneously, the amplified role in development of local processes in the territories. All these changes lead to the fact that the territory become full-fledged independent economic entities entering into competitive relationship in inter-territorial collaboration on the world market. The subject of the competition become investors, population, skilled labor power export markets, tourists. Under these conditions the emerging new goals and objectives of Territorial Administration provide the basis for the search for new approaches and management tools. it becomes clear that new economic conditions, ever-changing external environment, the need for flexible creative solutions in the real-time system make the actual implementation of the marketing approach to the management of territories.