In accordance with the Decree of the President of the Russian Federation the year of 2014 has been proclaimed as the Year of Culture that is being realized in order to attract public attention to the issues of culture development, preservation of the culture-historical heritage and the role of the Russian culture around the world. One of the directions of the Russian culture development must be the support of domestic tourism as well as increase of foreign tourists’ inflow both in the big capital cities and in the remotest areas of Russia. During the roundtable conference there will be presented one of the best experiences in developing a tourist potential of the regions - a transnational project Via Hanseatica directed to promote remote regions as new interesting destinations and places for adventures, as well as to enhance the quality of life of local people. On June 16-21 ICSER “Leontief Centre” acted as a co of a FAM tour in which the journalists from Russia, Estonia and Latvia ran a journey from St.Petersburg to Riga on the route Via Hanseatica, where they could observe themselves the best tourist offers, as well as the cultural and nature objects of the three counties – Russia, Estonia and Latvia. On the Russian part of the route the FAM tour participants visited the manor and the park ensemble of the estate “Rozhdestveno”, the state museum-reserve “Gatchina”, the museums “House of A.S.Pushkin nanny” and “Stationmaster’s house», as well as the Ivangorod Fortress. Moreover, the journals esteemed the work done in creating the instruments of a route promotion: an online route planner, a mobile application, a tourist map, an audio guide, a fascinating travel guide “Unforgettable adventures on Via Hanseatica”  that is read with a great excitement at one sitting. The outcome of the project will be the creation of a solid base for a strong international partnership of the regional and local authorities, entrepreneurs and organizations for tourism development in the Baltic Sea region in the field of culture and tourism in order to implement a coordinated development of the remote regions of Russia, Estonia and Latvia as well as to implement a coherent structure for cooperation and strategy development.

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