According to the Decree of the President of Russian Federation the year 2014 is declared as a Year of Culture, which is held in order to attract public attention to issues of sustainable development of culture, preservation of cultural heritage and the role of Russian Culture worldwide. Issues for discussion • The role of Culture and tourism in the development and reconstruction of regions and cities in modern conditions; • modern interpretation of heritage and technology of familiarizing general population to the historical and cultural heritage for the economic revival of the territories attract investors of tourists; • the interaction between culture and business: a partnership for the development of Territories; • development and support of creative cluster to improve the competitiveness cities and regions; • Culture as an effective tool for area marketing and communications