Many studies show that the key to economic diversification is the development of small and medium enterprises as the foundation of the new economy and the growth of national income. In turn, average and small business actively develop in the area of creative industries, innovative creative projects, which can be the answer to the question of the formation of new, successful models of development of urban and regional economics. The organizers of the roundtable are convinced that the study of development practices of creative industries will allow the Russian regions to rethink their investment image and create conditions for greater integration into the world economy.